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1. MAILCHIMP HOW TO DOWNLOAD A TEMPLATE AS A COPY CODE
2. MAILCHIMP HOW TO DOWNLOAD A TEMPLATE AS A COPY PLUS

These blocks should sit within rows, for example: Create rows of modulesĪs you structure your code, think about the blocks you would like to be editable, especially those you want to be able to re-order.

MAILCHIMP HOW TO DOWNLOAD A TEMPLATE AS A COPY CODE

So as you kick off development work, you may find it easier to embed all of your styles, and limit code bloat. One of the first things worth mentioning is Mailchimp inlines your embedded CSS styles automatically when you save your template within the platform.

Thanks, Joolz, for the tip! Once you know the goals for your template, you can get to building. It will also make it easier for someone running a promotion to drop in relevant content if their options are limited!ĭoing a single template that captures every possibility can result in an email that is on brand but not as effective as it could be, so it is worth taking that step back first and looking at what you want to achieve and what kind of template (or templates) will best help you do this.” This all needs to be reflected in your template design. This short consideration at the start enables you to build your template with the goal and end-user in mind.įor example, a promotional template needs to be focused on the primary objective and call-to-action (CTA), whereas a newsletter may have multiple CTAs which are all different. There is a great advantage to a template with lots of blocks which can be adapted, but sometimes 2 or 3 shorter templates are easier to manage for people who may be overwhelmed by lots of options. Is it a catch-all template that can be used for multiple email types so needs lots of flexibility with different blocks? Or something more rigid such as a promotional template, onboarding series, or newsletter? “Ask yourself ‘What are we trying to achieve with this?’ Joolz Joseph, email marketing consultant and marketing motivator, says: Or, it may need to be simple and easy for less technical members of your team to adopt. For example, you may need a template with a lot of details and flexibility. Think about your goals and end-usersīefore you begin, it’s important to first think about the goal of the template and the people who will be using it. Ready to create your own Mailchimp email template? Keep reading for the tips and tricks you need to do it right. This is another way to guard against unwanted layouts and edits. Instead, create modules and elements that can be duplicated, switched, or removed depending on the template language you implement. Creating a custom template ensures that many of the styles you build into the template aren’t altered.Īlso, the editing environment for custom templates is different. This can make it challenging to monitor their usage, and for a brand’s identity to remain consistent from email to email. Mailchimp’s templates are highly editable so that any brand can use them with their own brand colors and styling. Each of them is editable within a drag-and-drop editor and multiple email modules to choose from for laying out your content. Mailchimp has a substantial library of templates you can use to create emails. The difference between Mailchimp’s prebuilt templates and custom templates That’s why we collaborated with Mailchimp and other experts on this blog post to ensure your Mailchimp templates will actually work perfectly. And I say this having lost many hours myself!Īs I walk you through creating a custom Mailchimp template, be aware that the way you structure the code, how you create buttons, and even the size of your imagery all need to be tackled with a Mailchimp technical point-of-view. You might have a preferred way to develop emails, but when it comes to custom templates for Mailchimp, it’s important to follow some very specific guidelines to ensure you don’t lose hours getting your template to work. But building your own template can be an adventure in and of itself, too-even for Mailchimp, the second most popular email service provider (ESP) according to our State of Email Service Providers report. Enterprise Plan Boost collaboration and drive resultsĬoding every email from scratch takes way too long, so having a reusable, tried-and-true email template can do wonders for your workflow efficiency.

MAILCHIMP HOW TO DOWNLOAD A TEMPLATE AS A COPY PLUS